WHEN THE FISH GO FISHING
A good way to measure the health of the ad industry is to track the number of Mergers and Acquisitions taking place.
The good folks at GM Ryan International issue a monthly round up of M&A activity in the Media, Ad-Tech and ad world. There were twenty-four acquisitions in March, pointing to healthy industry activity.
Although low to mid-market M&A activity could be losing a bit of steam this year, as cheap bank financing tightens dictated by fed activity, private equity firms appear to be sitting on capital they raised in the last two years.
The powder is dry. Let's see what happens during this election year.
Nielsen acquires Pointlogic.
Merkle acquires Comet Global Consulting.
Rakuten Marketing acquires Manifest Commerce.
Salesforce acquires PredictionIO.
Contently acquires Docalytics.
ClickTale acquires FlightRecorder.
LinkedIn acquires Connectifier.
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